How Do Gamers Want To Buy Mystery Games?

Usability Test

Foundation

Who is this for?

Fanatical, a gaming website that sells discounted keys for games to redeem on other platforms such as steam

What are we looking for?

Learn how we can improve the Mystery Game Bundle Page to increase user interest and sales

What do we think we know?

In the past we have found that gamers like to be informed when purchasing games. Here I hypothesize that users want more information on what games they have the chance of getting

Findings

How do I find out?

Start with a Usability Test on the page with included questions about behavior. Use these interviews to inform a survey which will supplement the qualitative findings. This strengthens the findings with both qualitative and quantitative data to make more informed decisions.

What did I actually find?

Contrary to the hypothesis, the users actually wanted less information. When it comes to Mystery games, this is a subset of gamers. They don’t need all of the reviews to make a decision since it is being made for them. All they want is a cheap way to try new things. The hypothesis was disproved.

Impact

How did I impact the product?

Engagement with the page increased by 14% after the usability feedback was incorporated by the designers and developers.

What did I take away from this?

You really need to dig deep into the group of users you are targeting. In this instance, simply recruiting gamers would not have worked since we have found in the past that they are risk averse, checking ratings and reviews before purchasing a game. I needed to target people who liked the thought of finding something unexpected, and make sure we did the best we could for that group.